The Digital Intercultural Revolution
Internet of Things, 0
On today’s world stage, our first impressions in business are increasingly virtual, as new media give us unprecedented access across national borders. Explore the cultural side of digital communication and the skills you need to adapt content and engagement strategies to this forum. Digital communication levels the international playing field, but it is far from being a geography-neutral cultural leveler. As a message travels through a digital tunnel across cultures, the traditional accompanying body language and social cues are stripped away, and can render it ineffective, misunderstood, or even offensive. Learn different regional communication styles and perceptions of time, discover why emojis aren’t universal, and explore cultural preferences for layout, animation, sound, and even color in digital media. Get ready for a dynamic, interactive presentation that includes a quick primer in Globish, set to replace English as the international lingua franca of the internet. Multidisciplinary content draws on emerging research in intercultural new media studies, developments in neural machine translation (NMT), differing national legal regulations and restrictions on new media, academic theories on intercultural dynamics, and relevant studies in psychology and sociology. You’ll takeaway expertise in customizing digital content to engage subscribers from diverse cultures beyond simply translating and localizing text.